We connect your brand with creators who drive trust and reach. Campaigns feel authentic and impactful.
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We connect your brand with creators who drive trust and reach. Campaigns feel authentic and impactful.
Most influencer campaigns are bought like media and judged like PR. A creator list arrives, a fee is paid, screenshots of reach come back — and nobody can say what the spend returned or what to do differently next time. Follower counts choose the partners, and the audience that shows up never buys.
Influencer Campaigns from Growth Minds treats creators as a channel with the same accountability as any other. A strategist sets the direction first: which audience the campaign must reach, what it must achieve, and which creators earn a place on evidence of fit rather than size. Briefs, messaging and supporting content are produced in Growth Minds Studio, a project manager coordinates creators and deadlines, and you review and approve everything before a single post goes live.
The difference from a typical influencer agency is what happens around the posts. Creator content is briefed to align with your positioning and the rest of your marketing, results are measured against the same standards as your other channels, and reuse rights are negotiated up front — so a campaign feeds your ads, your social and your site instead of expiring in a feed.
The engagement runs on a monthly rhythm. A kickoff meeting sets objectives, audience and creator criteria; the first month of activity is scheduled and approved within a week of kickoff; and each month after that, performance is reviewed, creator relationships are renewed or retired on evidence, and the next wave is briefed. Influencer marketing stops being a gamble on someone else’s audience and becomes a channel you manage.
Your plan defines the campaign scope — how many creator partnerships run each month and the supporting content produced around them. The scope is agreed at kickoff and adjusted as evidence comes in about which creators perform.
Your consultant sets the strategy and writes the briefs. Creators produce their own content to those briefs — that authenticity is the point — while supporting assets are produced in Growth Minds Studio, and a project manager reviews everything before it comes to you for approval.
Briefs carry your positioning, your language and your non-negotiables, so creator content stays on-message without reading like an ad script. Anything that misses is revised before you approve it — and nothing posts until you do.
A kickoff meeting follows signing, your first month of campaign activity is scheduled and approved within a week of kickoff, and the programme then runs on a monthly cadence.
Nothing posts without your approval. You can request changes to any piece of content, or swap a creator or concept inside the same cycle — before any fee is committed to the post.
Yes. You get client logins to the workspace, so your team can produce supporting content around campaigns — landing copy, response templates, repurposed clips — alongside what is delivered.
Usage and reuse rights are negotiated into every creator brief up front, and everything produced in the Studio is yours — exportable at any time, including if the relationship ends.