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Salesforce Account Engagement B2B nurture that actually runs

Programs, content and scoring, built in Account Engagement (formerly Pardot) by senior marketers using Growth Minds Studio.

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A team reviewing work together around a table

Account Engagement, run by the studio

Account Engagement can nurture every lead you capture, once someone has time to build the programs. We build them, write the content for every stage, and tune scoring and grading with your team.

Growth Minds is a Great Minds company. Great Minds is an official Salesforce partner.

What we do in Account Engagement

  • Nurture programs

    B2B nurture programs planned around your buyers and your sales cycle.

  • Engagement Studio

    Programs built, tested and switched on in Engagement Studio.

  • Emails & content

    Emails and content for each stage of your nurture, in your brand voice.

  • Forms & landing pages

    Forms and landing pages that bring new leads into your programs.

  • Scoring & grading

    Scoring and grading tuned with your team as your programs run.

  • Campaign reporting

    What ran and how it performed, in Growth Minds Studio.

Who does what

Growth Minds

Runs the programs in Account Engagement

  • B2B nurture programs
  • Engagement Studio
  • Forms and landing pages
  • Scoring and grading tuning
  • Campaign reporting

Great Minds

Implements and connects the platform

  • Implementation
  • Sales Cloud integration
  • Data

How we deliver

  • Built in your accountEmails and programs built, tested and switched on in Account Engagement.

or

  • HTMLResponsive HTML emails, ready to import.
  • MJMLMJML source files your team can edit and rebuild.

Services we run in Account Engagement

What it costs

Email
5 credits

Copy, design and build

Flow
20 credits

Five emails, built and switched on

Frequently asked questions