About this service
About Marketing & GTM strategy
Launches and new markets need a plan your whole team can act on. We set the positioning, the audience and the channel mix with you, then turn the plan into work the studio can start making.
A go-to-market plan has a lot of moving parts: who you are for, what you say, where you show up and in what order. Your senior strategist works through each of them with your team, starting from what you already know about your customers and your market.
Because the same studio makes the campaigns, content and media, the plan is written to be shipped. Once you sign it off, the work goes into Growth Minds Studio as briefs, and you review and approve every piece before it goes out.
What’s included
Positioning
How you describe what you sell, and who it is for.
Audience
The customers to go after first, and what matters to them.
Channel mix
Where to show up, and how to split the effort across channels.
Go-to-market plan
The plan for a launch or a new market, in the order the work happens.
What it costs
- Marketing & GTM strategy
- 60 credits
Positioning, audience, channels and plan
Frequently asked questions
No. We cover marketing and go-to-market strategy. Business strategy, operating models and process redesign are handled by Great Minds, the consultancy behind the studio.
A senior strategist leads it and works directly with your team. There is no account-management layer between you and the person doing the thinking.
The studio puts it to work. Every service is available on every plan, so the campaigns, content, media and email the plan calls for can be made by the same team.
A marketing and GTM strategy is 60 studio credits on the published rate card, paid for from your plan’s monthly credits. See the full rate card on the pricing page.