About this service
About Campaign planning
Good campaigns start with a clear brief. We shape the concept and the messaging with you, then write the briefs and the calendar the studio works from.
Most teams have more campaign ideas than time to plan them properly. Your senior strategist takes an idea, or a goal, and turns it into a concept, the key messages, a brief for every piece of work and a calendar that shows what goes out when.
The briefs go straight into Growth Minds Studio, where the studio makes the copy, design and video in your brand voice. You review and approve each piece before it goes out, and you can follow the campaign in reporting as it runs.
What’s included
Campaign concept
The idea at the heart of the campaign, built around your goal.
Messaging
What you say, to whom, on each channel.
Briefs
A clear brief for every piece of work, in Growth Minds Studio.
Calendar
What goes out when, across your channels.
What it costs
- Campaign plan and brief
- 15 credits
Concept, messaging, brief and calendar
Frequently asked questions
A campaign concept, the messaging, a brief for each piece of work and a calendar that shows what goes out when.
Yes. The same studio makes the content, creative, media and email the campaign needs. Every service is available on every plan.
Yes. Your team can brief work directly in Growth Minds Studio at any time. A campaign plan is for when you want a senior strategist to shape the whole campaign with you.
A campaign plan and brief is 15 studio credits on the published rate card, paid for from your plan’s monthly credits.