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Lifecycle & owned

Email & CRM campaigns Flows and campaigns that keep earning

Newsletters, nurture and lifecycle campaigns, planned, written, designed and built in your own platform by senior marketers using Growth Minds Studio.

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Email and SMS messages for two audiences, laid out in Klaviyo

About Email & CRM campaigns

Email and CRM are where your best customers hear from you most. We plan the calendar with you, write and design every send in your voice, and build it in your platform.

Most teams know their email program could do more. The calendar fills up with one-off sends, and the automated flows that keep earning in the background never get built. We do both: regular campaigns that go out on time, and the welcome, cart, post-purchase and win-back flows that work while your team gets on with everything else.

Your senior strategist plans the month with you. The studio then writes, designs and builds every campaign and flow in your platform. Every piece is reviewed by your strategist and waits for your approval in Growth Minds Studio before it sends, and you see what went out and how it performed in the same place.

What’s included

  • Campaign calendar

    Planned each month with your senior strategist, around your launches and promotions.

  • Newsletters & launches

    Regular sends, launches and promotions, written and designed in your brand voice.

  • Automated flows

    Welcome, abandoned cart, post-purchase and win-back flows, built and switched on.

  • Journeys & nurture

    Journeys in Marketing Cloud and B2B nurture programs in Account Engagement.

  • Segmentation & testing

    The right message for each audience, with A/B tests on what matters.

  • Reporting

    What was sent and how it performed, in Growth Minds Studio.

Where we work

Built in your platform

or

Delivered as

  • HTMLResponsive HTML emails, ready to import into Klaviyo, Salesforce or any other platform.
  • MJMLMJML source files, so your team can edit and rebuild every email in the open-source email framework.

Backed by Great Minds, a Shopify Plus Partner and official Klaviyo, Salesforce and Canva partner.

What it costs

Email
5 credits

Copy, design and build

Lifecycle flow
20 credits

Five emails, built and switched on

Frequently asked questions